OMEGA: from brand intake to a rebranded app
OMEGA is a done-for-you hybrid SaaS and sales system that agencies stand up inside Mass and resell to their own clients. This guide follows one build from start to finish — creating a project, completing the brand intake, editing the brand kit, remixing your private OMEGA copy into the App Builder, and finishing the site with the Sales Site Builder expert and the setup checklist.
10 min read · Updated for the current release
What OMEGA is
A custom codebase plus native pieces — funnels, products, a course area, email, and metrics — that you tailor to each client.
You import the OMEGA codebase into the App Builder, and Mass agents customize it for each client: full branding, a low-ticket ascension funnel with 4–10 entry-point offers, a metrics dashboard, a course area, and an email system. One deployment can be stood up in about three hours.
Getting from brand intake to a live, rebranded app is one guided path. The OMEGA resources hub holds your projects, the brand intake, your brand kit, and the step-by-step setup guide.
Projects: one build per client
The project gallery lets you run several OMEGA builds at once, one for each client.
Click New project in the gallery to start a separate build. Each card opens its project in the App Builder.
Your OMEGA project card on the resources hub shows the brand, the status of your GitHub copy, and a brand-kit preview, with two actions:
- Launch in Builder — reopen your build in the App Builder.
- Resume onboarding — pick up the brand intake where you left off.
The brand intake
Answer questions about your brand, or let AI fill them in for you to review.
Before you start, you can pre-fill the intake. The From a link, Upload a doc, and Paste text tabs let AI fill in the intake questions from your website, a document, or pasted notes, and suggest brand colors. Answers you already gave are kept, so review each section afterwards.
The intake is checked before your brand kit is generated.
- Suggest palette — AI builds a harmonious, accessibility-conscious seven-color palette from the brand answers you have given so far.
- Suggest product names — AI names the recurring, library/upgrade, and coaching products on your ascension ladder; you can edit every suggestion.
- Expand with AI — also fills in your voice equation.
- Color fields — accept shorthand like #fff, or values without the #.
The editable brand kit
Every generated kit includes a readable brand document you can share with a client.
The brand-kit page is styled and shown as a live preview, with Open in new tab and Download buttons. You can change it in two ways.
- Edit fields — change any intake answer beside the brand document and see it update instantly. Changes save automatically.
- Advanced: edit HTML — edit the brand document directly. Saved changes survive when the kit is regenerated, and you can reset back to the generated version.
Remix in Builder
One click creates your private copy of the OMEGA app on GitHub, imports it, applies your brand kit, and opens a live preview in the App Builder.
- 1
Finish the brand intake
Complete the intake so your brand kit is ready.
- 2
Choose how your copy is hosted
Managed (recommended) has Mass generate your copy and transfer it to your GitHub account. Self-hosted creates it under your account from day one.
- 3
Connect GitHub
Paste a personal access token right in the Remix panel. You can see which account is connected and disconnect anytime; an expired token prompts you to reconnect.
- 4
Click Remix in Builder
The button unlocks only once your new copy is ready to read. You land in the App Builder with your private OMEGA copy already rebranded.
Start over
Start over resets the hand-off without deleting your GitHub repo.
The Load It Into the Builder guide
A step-by-step setup guide on the resources hub keeps every build on track.
Each step explains what to do, why, and how, with helpful links. The guide shares the same saved progress as the go-live checklist.
The Sales Site Builder expert
A guided flow in the App Builder chat that walks you through your site, one approved step at a time.
The expert walks you through five stages: Brand, Offers, Pages, Assets, and Review & publish. You approve each change before it is applied, and publishing saves the finished site.
The setup checklist
The OMEGA setup checklist in the App Builder writes your offers and guards each stage of the build.
- Offers in your brand voice — writes your flagship and upgrade offer copy in your brand voice, removes your banned words, and shows live progress while it works.
- OMEGA v2 — a four-stage setup checklist where preview and export unlock only after each stage passes its checks, with its own static export.
Older builds
Older brand kits repair themselves on import, and opening an imported project without an intake no longer crashes.
Managing OMEGA access
For admins who manage who can use OMEGA.
- Grant by email — super admins can grant OMEGA access to an existing customer by email from the admin invite codes page.
- Platform admins — reach the OMEGA hub without an invite code.